Vodra

It’s now been one whole year since our 2025 relaunch and we’ve had a lot happen since. From a total platform redesign to working with some of the coolest creators and brands around, Vodra is in a whole new league. Despite all that progress, what excites us the most is the road ahead. Here we will cover what we already have in the pipeline and what we hope to achieve in the big 2026.

2025 Recap

Here’s a quick recap of everything we achieved over the last year:

January: $VDR Relaunch on Solana & Live Ads release

Q1: Onboarded over 2,000+ creators and notable brands including Solflare, Shaga, 0x100x and more. Added Agency accounts and partnered with major talent agencies such as SEG and Mazer. Improved brand assignment algorithm and added full support for both Twitch and Kick.

Q2: Onboarded another 1,500+ creators and completed campaigns with some of the big A-tier streamers like Thijs, RDU, and Gale. Redid Docs and Tokenomics from scratch, build an affiliate reward system. Passed 85M total impressions across all streams.

Q3: Grew to 4,500+ total streamers and 10,000,000 total viewhours across all Vodra streams. Completely redesigned the Vodra Platform with new UI and added the Explore Page and $VDR Hub. Added $VDR staking with up to 4% monthly yield and began $VDR token buybacks. Expanded campaigns with top brands such as Novig, Liquid, and WishWin.

Q4: Joined forces with Somnia to expand cross-chain payout infra and create a GTM pipeline for new web3 games. Partnered with top-tier adspend agencies like BrandButter and created a Self-Serve Ads platform where any brand or agency can create, launch, and manage their own campaigns on the Vodra Network. Worked with even more brands like Forkast, Vale, and Fomo, reaching over 15 total brand partnerships for the year.

And that’s just scratching the surface, we poured thousands of man-hours into refining our campaign assignment algorithm, global targeting, abuse/viewbot detection, CPM/payout logic, and overall user experience. We also faced our fair share of setbacks including hacks and deals falling through the cracks, but have overcome them all and come back stronger.

2026 Roadmap

Everything we have experienced and worked through has further focused us for the year ahead. Now that most of Vodra’s core features are already built we can begin taking on more high-level, bigger picture goals. Our roadmap this year reflects this focus with three main categories.

Programmatic Ads

The single biggest opportunity for Vodra this year is becoming a bonafide digital ad format that is compatible with programmatic advertising. Depending on who you ask there are around 9 universally recognized formats that are compatible with programmatic ad marketplaces (representing hundreds of billions of dollars in spend annually).

Once accepted, our inventory is automatically listed across programmatic real-time bidding marketplaces and filled by top-tier brands. This eliminates the need for direct brand sales and shifts our only constraint to how fast we can scale inventory. As is to be expected, programmatic ad platforms have very strict requirements both technically and in terms of brand safety. That is why the vast majority of our efforts have gone into codifying these requirements on the platform. Becoming the tenth programmatic ad format isn’t just a win, it’s unicorn status.

$VDR Utility and Volume

The Vodra Token has always been at the core of the project because we believe it is the best way to unify the interests of both the community, users, and stakeholders together. We also recognize that success for the token also translates to beneficial outcomes for the project through increased exposure, partnerships, etc. The same can’t always be said in reverse with successful project outcomes translating to increases in token price and usership; something we have become acutely aware of this year. While Vodra has grown a lot, $VDR has lagged behind despite our best efforts. That’s something we intend to meaningfully address in 2026.

Right now $VDR has a loose relationship with the success of the project, as more ad spend is run through the platform, there are more buybacks, and more $VDR is given out to holders/stakers. We intend to make $VDR more central to the core functionality of the platform with direct benefits for creators and advertisers that utilize the tokens. We are also looking into a variety of listing venues and derivatives that we think would benefit the token over time.

General

We also have a ton of general improvements we want to make including our marketing reach through ads and UGC, creating our own exclusive talent inventory either through a direct Vodra agency or through agency contracts, and some other deeper technical improvements that will make Vodra function better overall. As usual each of these will include their own update that will go more in-depth. Here’s a sneak peak at some of the upcoming initiatives the team is currently working on (without giving too much away).

Stream Tiers (XP and Leaderboard): We’re going to be encouraging streamers to grow and participate more regularly with a new ranking system.

In-stream Ad Improvements: Standardizing and increasing the appearance of in-stream ads. Also working with partners on integrated AI/VR ads.

Self-Serve Campaign Packages/Tiers: We’re making it more clear for brands the value we provide and at which pricepoints. Allowing them to plan out and provision their ad spend for up to a year in advance.

Fiat and Crypto Billing Infra: Giving brands the ability to pay regularly with fiat or stablecoins. Making web3 invoicing work with legacy accounting systems.

Improved User Comms and Notification System: We’re making it easier to directly communicate with our users and keep them up to date. This will also tie into to levels/XP system as well as $VDR utility.

Flagship Somnia Campaign + Sub Campaigns: We’ve got a huge campaign planned with Somnia to promote their mainnet and ecosystem projects.

Yield Integration for Creator Balances: We’ve partnered with leading stablecoin yield providers to enable our creators to reinvest their earnings automatically.

And more! That’s just brief overview with some of things we’re working on but we have lots more to come and are looking forward to an even more ambitious year ahead.

We are still in the dynamic phase where remaining nimble and opportunistic is important (one of the great advantages of being a younger startup). While this is our best idea for the beginning of the year, you never know what other opportunities lay in store.

What’s Next?

You can expect a number of these updates to drop very soon. Stay followed on X and join our discussions on Telegram for more; we look forward to hearing from you.

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