Vodra

After a few months of hard work we are proud to finally announce our new self-serve ads platform. This update allows any brand or marketing agency to run their own campaigns on the Vodra Ads Network. We view this as the first, and major, step towards becoming an established tool of any online marketing campaign; joining the Google AdSense and Meta Ads of the world. Let’s dive in.

Getting Started

By visiting advertise.vodra.io you can now create, launch, and manage your own campaigns. First, you’ll need to already have a Vodra account or create one at app.vodra.io (so will any additional team members you’d like to add).

Once you’re in, you will create a Workspace, this is how it’s broken down:

Workspaces: Where all Brands and Campaigns are managed from. You can invite an unlimited number of additional members and assign roles accordingly. This is convenient for agencies who will have multiple clients running campaigns at the same time and want to assign different team members to oversee each.
Brands: Each Campaign is run under a specific brand, if you are running ads for your own business, you’ll only have one brand. For agencies, they will have many brands often running campaigns simultaneously.
Campaigns: An individual advertising campaign that will go out across the Vodra Network with its own unique media, filters, goals, targeting, etc. Multiple campaigns can be spun up at the same time to individual products, A/B testing the same product with different media/CTAs (Calls-to-Action), or different regions/languages.

Tracking and Analytics

Once a campaign is live we offer brands the ability to track and manage it in real time. This includes metrics such as total impressions, campaign spend, total streams, unique streamers, CPVM (Cost-Per-View-Minute), and more.

We also make it easy to export all campaign data at any time, which can be presented to marketing teams, enriched with third-party tools, or provided to brand clients on behalf of their paid ads agencies.

This makes Vodra the ideal place to pilot any livestream ad campaigns since you can see what works and what doesn’t without paying an agency or individual creators upfront. With Vodra, your budget is spent only as results come in so you can stay on top of everything in real time.

Payments

Campaigns budgets can be set through our three suggested campaign tiers (Starter, Growth, and Enterprise), or custom set to support any budget. We also offer the ability for brands to provide campaign budgets through USDC on multiple networks or through Stripe, with full invoicing support.

We also give brands to ability to scale and automate their livestream advertising efforts. With monthly budget renewals brands can keep their campaigns rolling month-over-month without interruption, and we automatically continue selecting the best creators on a rolling basis. This means advertisers don’t have to continuously adjust their campaigns based on the latest trends, we do it all for them. If a new game comes out that’s drawing all the attention (*Cough* Arc Raiders *Cough*) we can push placements there to where audiences are actively watching. This keep campaigns fresh, dynamic, and drawing in a constant new flow of impressions over time.

Go Live!

And that’s it, you can now see your ads broadcasted across hundreds of popular Twitch and Kick streams all at the same time.

Need help getting a campaign rolling or have some questions about how everything works? Feel free to reach out at contact@vodra.io and we can go over your livestream advertising goals.

Stay tuned for even more updates and improvements coming soon!

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